![]() The reality is that the “coming soon” sign is only going to generate a sale in one of two ways: The agent may advertise the house within his own Brokerage – presumably without photos and not allowing showings until it is ready to hit the market. Most of the visits are not people looking at listings of homes that are not for sale yet. Few agents have sites that would do much better. Where will it be advertised? On the agent’s site? This site (OttawaAgent.ca) gets between 100 and 500 visitors a day. Where even the unrepresented Sellers publish their homes these days. Where 95% or more of the home buyers shop and select the homes they want to visit and potentially buy. But will that really happen? Where is this agent going to promote the house while it is “coming soon”? How much exposure is it going to get? It won’t be on Realtor.ca where millions of people each month look at homes in Canada. We might even field competing offers.Īgents who want to place a “coming soon” sign on your lawn might tell you that the sign will generate interest ahead of time, build anticipation, and generate competition once the house is ready. More importantly, if the house is so nice despite not being quite ready to show, that you are ready to pounce on it, what does this say about how it is going to be received by the market once it is ready? What will happen when we expose it to all 2,000 people who are likely to buy a home this month in Ottawa? Chances are at least one other buyer is going to love it too, and each buyer will feel the pressure of potentially losing the home if they don’t offer a good price for it. If my clients sell it to you now, you will negotiate a lower price than you will once it’s perfect. If you like my client’s house better than the other house, but it isn’t fully prepared, you are going to value it less than you will once it’s ready. Buyers pay more for homes that are fully prepared and staged and beautifully presented. But if it isn’t ready, what’s the chance you’re going to like it better than the other one? Perhaps you feel that if it has a better layout you will prefer it to the other house – maybe my clients are just putting finishing touches on it but it’s good enough that you can see that you like it.Įxperience shows that finishing touches make a world of difference in the impression buyers have of your house. You might be thinking – yah, but if my clients let you see it now and you like it better than the one that is for sale, you might buy it now and they can stop working on getting it ready. What do you do? Do you go knock on the door or have your agent call me to find out if you can see it today? Well – my clients are working on getting it ready to sell if it was ready, it wouldn’t be coming soon, it would be for sale, right? Chances are, if they are working on getting it ready, we don’t want you to see it yet. You look at that house and while you’re there, you notice a “coming soon” sign on my client’s house a few doors down. Your agent books a showing for you on the one house that is for sale down the street. First, imagine you’re looking to buy a house in the area where my first client lives. If you’re thinking about selling your house, maybe you think you should have a “coming soon” sign on your lawn. Why not let potential buyers know that another option is coming soon? The second client saw a house on her street with a “coming soon” sign, and the house seemed to sell really fast. The first one thought it would be a good idea because there was another house for sale a few doors down. I hadn’t really thought about clients bringing it up.īut the reasons they had in mind were different in each case. Why did they ask me? The first reason is my fault – I forgot to talk to them about this fad when we were working on the marketing plan for their house. Two of my clients have asked me to put one on their lawn this year while they were preparing their homes to sell. It’s all the rage… the “coming soon” sign on the front lawn. ![]()
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